The Course
Dive into the vibrant world of digital advertising with this engaging evening series that illuminates the essentials of crafting, executing, and managing successful ad campaigns in today's fast-paced online environment. You'll get the lowdown on the latest tools and trends, from social media buzz to search engine dominance, learning how to capture attention and convert clicks to customers. We're talking the nitty-gritty of ad targeting, the psychology of consumer behavior, and the analytical skills you need to track and optimize your campaigns for max impact.
Picture this: you, calling the shots in a high-stakes game of digital engagement, making data-driven decisions that drive sales and brand loyalty. That's what this course gears you up for. You'll come away with actionable insights and hands-on experience, ready to make your mark in the business or startup world. Whether you're looking to jumpstart your career, give your business a competitive edge, or simply become the most savvy advertiser on the block, these nights will light the way to your success.
What you will learn
When I first started crafting this course, I tuned into the challenges that new advertisers often face—feeling overwhelmed by platforms, strategies, and the elusive quest for ROI. My goal was to cut through that noise, to bring you a curriculum that’s as engaging as it is educational. Each module is meticulously organized to take you through the journey of ad creation, targeting, and optimization in a way that's digestible and, more importantly, actionable. Think of it as your personal blueprint for advertising success; it's stacked with practical exercises and insider tips that will not only get you up to speed with the pros but also empower you to craft campaigns that truly resonate with your audience. Plus, with a supportive community and plenty of opportunities for real-world practice, you're in great hands to kick-start your advertising journey.
Curriculum
Your instructor
Con una trayectoria de casi 7 años como educadora y asesora en Marketing Digital, e-commerce y Social Media, he tenido el privilegio de capacitar a más de 3,000 profesionales, convirtiendo mi pasión en una plataforma para el crecimiento y la innovación. En la vibrante Guayaquil, Ecuador, me especializo en tender puentes entre la teoría y la práctica real, ayudando así a empresas pequeñas y medianas a prosperar en la economía digital. Mi enfoque se centra en entrelazar conocimientos actuales con las experiencias cotidianas propias y de mis clientes, lo que enriquece cada sesión que imparto.
Con entusiasmo los invito a sumergirse en el mundo de la publicidad digital y a formar parte de esta comunidad que crece día a día. No duden en conectarse conmigo para explorar los rincones del marketing online a través de mi cuenta en Instagram @virgixhelp, donde estaré encantada de responder sus consultas entre clases o en los intersticios de mi vida como orgullosa madre de cuatro. ¡Nos encontramos en "Ads Nights" para transformar juntos el panorama publicitario!
Innovative
Unleashing Creativity in Digital Advertising
Strategic
Mastering Campaign Planning & Performance
Analytical
Driving Success Through Data Insights